You know who your client is, you’ve an accurate picture (Avatar) of them, you can map their journey and you understand what their challenges are that take them looking for you, now it’s time for consolidating your pricing and sales strategies. Pricing can be one of the trickiest parts of business, you don’t want to undervalue your service or products and you don’t want to price yourself out of the market. Even when you have that under your belt you still need to get your ‘sales hat’ on, which can feel so artificial sales.

Here’s a jam-packed recorded presentation by expert business and digital strategies consultant Heather Porter exploring how to set a pricing strategy for your service and packages, how to create funnels and successful sales strategies for your business.


Presenter: Heather Porter

Heather got her start managing events globally for some of the world’s top speakers such as Tony Robbins. When the speakers Heather worked with wanted to engage with their tribes online her first big project was building a membership site in 2008 that attracted 18,000 members when it launched. Heather then co-founded the digital marketing agency Autopilot Your Business in 2010, which currently teaches automation strategies to small business owners, and is the Founder of Website Love, a website development company.