Business marketing starts, focuses and ends with your client, it’s essential to know who your client is, to have a clear and accurate picture (Avatar) of them and to understand what their challenges are that take them looking for you, without this you may simply be selling to yourself.

This recorded video explores the initial marketing strategies every business should understand, Heather takes you through these topics via a live demonstration with a Well College Student who is in the process of setting up her Nutrition & Health Coaching business online. You will learn:

* How to define and find your perfect client or niche.
* How to map out your customer’s journey so you know how to attract new buyers and are able to understand what to sell to them ongoing.
* How to create your product offers, including pricing, positioning and inclusions.


Presenter: Heather Porter

Heather got her start managing events globally for some of the world’s top speakers such as Tony Robbins. When the speakers Heather worked with wanted to engage with their tribes online her first big project was building a membership site in 2008 that attracted 18,000 members when it launched. Heather then co-founded the digital marketing agency Autopilot Your Business in 2010, which currently teaches automation strategies to small business owners, and is the Founder of Website Love, a website development company.